3 Features That Can Optimise Your E-Commerce Influencer Campaigns
As the peak shopping season comes to a near, don’t forget to incorporate these features that could optimise your influencer marketing campaigns:
- Collaboration Feature: Brands and creators can use the collaboration feature to reach both audiences and to promote a product. Creators can direct their audience to check out the brand’s profile to get access to exclusive sales or announcements.
- Instagram Stories: Creators can conduct longer product tutorials in their Instagram Stories as users can now enjoy 60 seconds of uninterrupted stories. Along with the tutorial, creators can link the product using the link stickers to encourage sales.
- Video Descriptions: Creates can now focus on long descriptions to announce offers, competitions, sales and provide more descriptive captions as TikTok increases its character limit.
Brand Ripplr is the region’s number one influencer marketing agency and platform, providing front-to-end strategy, creative and campaign management solutions for influencer marketing campaigns backed by data and analytics. With over 17,000 registered content creators across MENA, Brand Ripplr is relied upon by the world’s leading brands to secure impact and results across social media.